Super shiny & healthy hair!!

I am speechless, it is extremely lightweight, ready to use in 20 seconds, easy to operate, results in shiny and healthy straight hair!!!! Also, try the Garnier Leave-in Conditioner to put on before the straightening process. It helps from preventing the heat damage to the hair.

I've tried others... this is the best!

I have been using my Sedu Ionic Ceramic Professional Flat Iron for several months now, and didn't want to write a review until I knew the product was a quality product that worked well. So here goes:

First off, my hair. I have VERY thick and coarse frizzy hair, so I have tried many flat irons before (ceramic and not) and this is THE BEST for my hair. Heats up very quickly and has a light indicator to let you know when it's completely heated up.

With other flat irons, I need to run the iron down the same strip of hair a couple of times, but not with the Sedu. The iron features an adjustable temperature setting which is good for days when my hair isn't too bad and I don't need the hottest setting. Also, the results are so amazing, I can actually straighten my hair the night before, sleep on it, and its still perfect in the morning (with the use of Biosilk).

After I wash and condition my hair, I usually just let it air dry but if I'm in a rush, I will go ahead and blow dry my hair. **MAKE SURE YOU USE FLAT IRONS ON COMPLETELY DRY HAIR!! EVEN IF IT SAYS IT CAN BE USED ON WET HAIR, DON'T DO IT. THE WATER ON YOUR HAIR WILL ACTUALLY BOIL YOUR HAIR SHAFT (WATER BOILS AT 100 degrees) AND CAN CAUSE DAMAGE, EVEN IF ITS A CERAMIC IRON.** Then I run some Biosilk through my hair to protect it fron the iron. All together, for my thick below the shoulder length hair, it only takes me about 15 minutes to straighten my hair.

The only negative thing about the iron, like mentioned in previous reviews, is that the outside of the iron gets really hot and you can't use both hands on the iron because you can't touch the end of the Sedu, like most other irons.

I work in an office with many other girls who straighten their hair, and almost every one of them has asked what I do because my hair comes out straigther then theirs'. Already two of the other girls have tried my Sedu and have bought their own.

Will definately be buying another Sedu Ionic Ceramic Professional Flat Iron when I need it. Highly recommended.

Best straightening iron I've used

I've been straightening my curly hair for about 5 years now, first I used the conair steam straightener, then I upgraded to the Chi ceramic iron, which worked pretty well for a few years. Recently I noticed it was not working as well anymore. I had seen some good reviews on the Sedu iron, so I decided to give it a try. It works wonderfully, smoothing my curly frizzy hair better than even chemical straightening, which I've had in the past. I would definitely agree with their claim that it makes hair 3 times smoother. The cost is high, but worth it. Hopefully the iron will last several years to really get your money's worth.

I LOVE my Sedu flat iron!

This flat iron is the best. It flattens my hair so fast and nicely. My hair feels silky soft after each use. I do find that the type of product you use increases that silky softness plus it protects your hair from heat damage. I personally was recommened biosilk. I really LOVE that stuff. It smells good and works great with my Sedu. I also use "Loreal Hot Straight" too to give it a little bit more protection from the heat and it works great. My hair looks like I step out of a salon everytime. I can't get over how smooth and straight it is. Bad hair days are in the past thanks to this flat iron :)

great product

I was skeptical about paying this much for a flat iron, but once I tried it I realized it was worth every penny. It works very well and quickly. The best part, though, is that is glides through your hair so smoothly without any pulling. I have recommended this product to many friends. I have owned mine for over a year now, but have purchased others for gifts.

I've given away my CHI

I've tried dozens of straighteners with varying results. The Sedu is the best. It heats up very quickly, and yet, the heat does not damage my hair. My hair is incredibly soft and smooth after using the Sedu. One big frustration with the CHI was that the results were so short-lived. If it was humind, or raining, my hair frizzed right up, and it never stayed straight for the whole day. With the Sedu, my hair is still straight when I go to bed. It's definitely the best straightener I have ever owned. For me, it is expensive, but worth it.

Wonderful Product !

I read many reviews on this product and other products similiar to it before deciding on the Sedu. It took me a week to get the product and I anxiously tried it as soon as it arrived. I must say that the products is a dream come true. I am an African American woman and I have never been able to get my hair as straight as I am able to do now, not even when going to the salon. When I went back to work from the weekend, my coworkers all commented on how much longer my hair looked (because it was truly straight). I would recommend this to any woman. I have not been back to the salon in the last 2 months.