OH MY GOD!

I have very thick, curly, frizzy hair and have tried a variety of ways to blow dry my hair straight. Nothing comes even close to this product - Sedu is pure MAGIC! The result is stunning! The best part is that your hair doesn't have to be wet. You can touch up anytime with no fuss! I even ordered one for my mother-in-law, it is THAT good!

This think is AWESOME!

I love this straightener! This thing cut my "hair time" from 40 mins to 15 mins or less. I love the fact that it actually tells you what tempurature your at, not just "high" or "low." Of course, I run it at it's highest temp: 410 degrees, but when my little cousin wants to be "just like me," I turn it down to 250 so I don't burn her fine hair. I bought the 1" plates so I can easily curl the ends in or out if I don't want that totally straight look. I can actually add volume to the top of my hair by pulling it up when I straighten it. The only thing i would change is to make the plates longer, so I can grab a bigger chunk of hair, but that's just me being lazy. I have had to bring this to work for some of my girlfriends to try, and everyone who has tried it went out and bought one!! I found a UK website that had reviewed tons of hair straighteners, this was #1. It got a 4.8 out of a possible 5 from over 4000 reviews. It was featured in Allure Magazine at one point. I definitely recommend this to anyone with any kind of hair!!

expensive but worth the cost so fa

I bought this to replace another ceramic iron that I had that broke after 4+ years of almost daily use. This is my fourth flat iron -- one was good, two were bad, and this one seems great so far. I have used this only a few times but I already am hugely impressed with this product; my hair is straight, shiny, and soft.

It is the bad designs of my previous ones that make me appreciate this one so much.

1. It has a high heat setting which allows me to straighten my thick, curly, color-treated hair in only 10 minutes as opposed to 20 or more.

2. The controls are in a location that I won't accidentally touch and change.

3. The iron is lightweight and easy to manage -- I don't have to use both hands on the iron to hold it to keep it closed or to support the weight.

4. The slight curve in the handle makes it easy and comfortable to hold.

My previous good iron (a different brand) eventually had the electrical problem that others are referring to in their reviews (a problem in the swivel connection) and I hope that for this price, that this one lasts just as long as that one did.