This is the REAL DEAL. Works REALLY WELL

Sure, 120 dollars is a WHOLE lot of money for a flat iron, but I took the plunge like a few other people because I was tired of the frizzy mess I got after blow drying my very wavy hair. All my life I wanted to be able to have sleek, pin straight, glossy/shiny hair. I was never able to quite achieve that with my blow dryer or drug store anti-frizz serum. Well look no further you guys! This flat iron really, really works...and works well!! Even if you have really curly thick hair, using the iron will give you a straight, super soft mane as if you just walked out of the salon. I really think after 5 or 6 uses, this iron pays for itself because let me tell you, you will h ave it for many, many years. Its one of the those beauty products you discover and you cant stop talking about it because finally something worked for you! I felt the same way. I am really glad I took the risk and bought it. Its a great, light weight, good looking flat iron that gets hot enough to take care of the coarset hair without damaging it. My hair looks healthier then it ever has in yeaaaaars.And it doesnt take a long time to do! One or 2 swipes and your done:) I have never written a review before for Amazon, so you can see I had to be really excited to take the time out. I hope this helps you guys :) - D.K.F, Long Island, New York

Worth the big bucks,

My hair has always been thick, coarse, wiry, wavy and hard to manage. I tried two cheaper, well-known flat irons with mediocre results. It took a long time and if I wasn't careful my hair looked fried. I bought this Sedu because of great reviews and couldn't be happier. I now have slick, straight hair or I can put a little wave in by angling the Sedu. It now takes 15 minutes or less to do my medium-length, layered hair. I just keep my hair well conditioned. I love it. It's definitely well worth the price!

Supermodel Quality Hair in half the time!!!

Like everyone, I was reluctant to spend so much money on a flat iron. However, after buying three cheap flat irons and having them short out, I decided it was time for a real salon quality one. I chose the Sedu because it didn't have a slough of complaints for it shorting out on both amazon reviews and other sites.

The first thing you notice about the sedu is that it is so light. It feels like nothing in your hands. It straightens your hair immediately with one pass. My hair looks just as good as when my stylist does it, and I did it myself in very little time!

I highly reccomend this product. It's worth the price!

Incredible results

I normally use a mild chemical straightener every 6 months to make my curly hair more manageable. The treated portion of my hair seems to respond the best to this product.
I received this iron and immediately used on my curly hair. It came out bone straight in just a few minutes! Two days later, no change. At that time I washed it and only used a detangler as I normally would, but no other products. After drying it, I used the Sedu, and it looked like someone else's hair. I've experimented to see how long it lasts, and today, almost a week later, it has little change. The only difference is the hair in the nape of my neck. I guess when I sweat, that's the hair that gets wet. Still, a little freeze in the roots seems to give it more body!!!
Wow, I'm soooooooooo happy. This is the hair I always wanted!

Update.
I am still a very happy customer. I no longer use the chemical straightner!!! My hair is so healthy and versatile now that I feel lucky to have found the perfect solution.

To the reviewer who mentioned that all positive reviews get $5: I believe my time and effort would be worth a lot more than that. And yes, the plates get hot.

Calling All Sistas!!!!!

First, I want to say to those who read this ..

I AM 100%, PURE, UNTOUCH, GRADE A, PUREBREED, CERTIFIED, PANTENT-PENDED PROUD BLACK!!! ( I know this because I have a stamp on my butt .. HA!!)

I am going to be honest .. I have the nappiest hair on the planet, and can't nobody tell me otherwise.

I went natural about a year ago. I tried everything to starighten my hair, even the old fashion "hot comb on the stove" routine. It got straight, but I got burned really bad, not to mention burning out my hair.

I bought this flat iron, but didn't use it. I put it in the drawer and forgot about it. My bestfriend came over with her daughter and tell me that she was going to get her hair flat iron at some girls house for $25. That's when I remember I had it. I told her to try this first.

As she was doing her hair, I just stood there with my mouth wide open! It looked like silk (no joke). Renee (bestfriend) started aguing with me. telling me that I never used it, so she should be able to take it. NOT!!!

I used it on my all natural hair, and was so happy!!

I went over to my mothers house and she was mad. She said I went a whole year trying to grow my relaxer out, just to get a new relaxer. When I told her about my Sedu, She couldn't believe it.

Thank you Thank you Thank you!!!!!

Wow, this thing lives up to the hype!

I love this flat iron! I received the Sedu last week. I washed & dryed my hair as normal using a high price point shampoo/conditioner(Ojon), then I blew dry my hair using Fredrick Fekkai glossing creme. I then fired up the iron which heated up quickly. The first run through my hair I was Wowed & Awed. I am African-American with spiral curly hair. I don't have chemicals in my hair & I live in Hot & Humid Houston. A curly head girls nightmare.

The end result was I finished my hair in record time for me. I only had to run through my entire head of hair twice. My hair was shiny & light. Lots of good body. The frizz was noticebly less. I have had my hair straightened for about a week now. I only pressed it that one day & have been able to maintain by platting my hair into 2 ponytails.

I absolutely love this product & think It was the best investment. The price was well worth it. Now I have the flexibility to wear my hair naturally curly or SEDU straight.

Works BETTER Than Promised

I am frequently skeptical of online reviews, but I bought this flat iron about 2 weeks ago, and I can in all honesty say it's the best flat iron I've ever used. I have bought 2 professional quality flat irons before (Chi and Hai) and thought they were both pretty good. When the Hai iron I had finally died after 3 years, I decided to try this one based on reviews from a number of sites.

It is rare when a product works even better than it claims. My hair is very long, tempermental and very wavy. I get as good, if not better results than when I have it done in a salon. I am truly amazed. I get perfectly smooth silky straight hair every time, and in record time. With the Hai, it took me 30 - 40 minutes to get my hair straight, and it was never "salon straight". The Sedu takes me 10 minutes -- REALLY. It is worth every penny of the higher than average cost. I would whole heartedly recommend this flat iron to anyone who has had mediocre results with other flat irons. Thanks for a truly great product.

Sedu has Topped the Charts

I have been doing hair since 1980's and i've had numerous hair straightening irons through the years and i have to say i have been able to straighten more hair textures without the frizzy afterlook and not waste a lot of time falling behind.... one swipe down the hair shaft and it's perfect.... all i can say is to all the other hair straighteners out there "eat your heart out" SEDU has topped the charts.... to this day every person looking for a hair iron i recommend Sedu.