I am frequently skeptical of online reviews, but I bought this flat iron about 2 weeks ago, and I can in all honesty say it's the best flat iron I've ever used. I have bought 2 professional quality flat irons before (Chi and Hai) and thought they were both pretty good. When the Hai iron I had finally died after 3 years, I decided to try this one based on reviews from a number of sites.
It is rare when a product works even better than it claims. My hair is very long, tempermental and very wavy. I get as good, if not better results than when I have it done in a salon. I am truly amazed. I get perfectly smooth silky straight hair every time, and in record time. With the Hai, it took me 30 - 40 minutes to get my hair straight, and it was never "salon straight". The Sedu takes me 10 minutes -- REALLY. It is worth every penny of the higher than average cost. I would whole heartedly recommend this flat iron to anyone who has had mediocre results with other flat irons. Thanks for a truly great product.
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